Specialist - Social Media Brand Channel
Date: Jan 23, 2019
Location: Las Vegas, Nevada, US
Company: Las Vegas Sands Corp.
Position Overview:
The primary responsibility of the Specialist - Social Media Brand Channel is to support the social media team through social listening, content moderation and outbound social responses to deliver exceptional customer care and maintain a strong social media presence for The Venetian Resort (e.g. Facebook, Twitter, Instagram, etc.) All duties are to be performed in accordance with departmental and The Venetian | The Palazzo Casino Resort’s policies, practices, and procedures.
Essential Duties & Responsibilities:
- Monitor, listen and respond to user (guest) interactions through social channels and work with Guest Services to determine outcome play an integral role in sustaining day-to-day operations including: helping develop original content, and suggesting creative ideas to achieve social media strategic goals and objectives.
- Work closely with a variety of departments across the organization, as well as diligent tracking and follow-up.
- Review tracking and reporting as well as content creation.
- Write posts and develop content calendars for approval using brand asset library.
- Review inbound partner or internal team member requests and provides recommendations based on social media best practices for consideration of placement on The Venetian social media channels
- Provide feedback and optimizations to ongoing content calendar planning
- Develop social media marketing plans for key campaigns and events.
- Assist with reporting and tracking related to social media posts.
- Create photos/video content during work and after-hours events
- Partner with internal Team Members and agency counterparts on the following content production needs, for example, but not limited to: logistics with film crews, PR, Security, and other department stakeholders for social media content requirements
- Consistent and regular attendance is an essential function of this job.
- Performs other related duties as assigned.
Additional Duties & Responsibilities:
Company Standards of Conduct
All Venetian | Palazzo Team Members are expected to conduct and carry themselves in a professional manner at all times. Team Members are required to observe the Company’s standards, work requirements and rules of conduct.
Additional Duties & Responsibilities:
Additional Duties & Responsibilities:
Minimum Qualifications:
- 21 years of age.
- Proof of authorization/eligibility to work in the United States.
- High School diploma or equivalent.
- Bachelor’s degree in communications, marketing, advertising, or related field preferred.
- 1 year of experience working in social media in the travel or hospitality industry, preferred.
- Experience assisting on large-scale social media campaigns.
- Strong account management and organizational skills.
- Professional demeanor while being able to add a strong POV on social media strategy, social tactics with a strong desire to continue learning and adapting to social industry best practices.
- Experience working with online analytical tools such as Spredfast, Google Analytics, Sprinklr, etc.
- Displays ability to effectively communicate information and ideas in written format.
- Copywriting ability or experience is preferred.
- Photoshop/InDesign/video editing skills preferred.
- Possess creative flair, versatility, and a strong visual sense.
- Must be able to obtain and maintain any certification or license, as required by law or policy.
- Strong interpersonal skills with the ability to communicate effectively with guests and other Team Members of different backgrounds and levels of experience.
- Must be able to work varied shifts, including nights, weekends and holidays.
Physical Requirements:
Must be able to:
- Physically access all areas of the property and drive areas with or without a reasonable accommodation.
- Maintain composure under pressure and consistently meet deadlines with internal and external customers and contacts.
- Ability to interact appropriately and effectively with guests, management, other team members, and outside contacts.
- Ability for prolonged periods of time to walk, stand, stretch, bend and kneel.
- Work in a fast-paced and busy environment.
- Work indoors and be exposed to various environmental factors such as, but not limited to, CRT, noise, dust, and cigarette smoke.
Job Segment:
Social Media, Branding, Brand Manager, Media, Advertising, Marketing