Specialist - Relationship Marketing

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Date: Jan 8, 2019

Location: Las Vegas, Nevada, US

Company: Las Vegas Sands Corp.

Position Overview:

The primary responsibility of the Specialist - Relationship Marketing is to support the Premium Marketing team in executing special events, promotions, and telemarketing programs on behalf of the Venetian and the Palazzo. All duties are to be performed in accordance with departmental and The Venetian and The Palazzo Resort Hotel Casino’s policies, practices, and procedures.

Essential Duties & Responsibilities:

  • Key Responsibilities
    • Manage the event and promotion calendar on a rolling 12-month basis by working with the Relationship Marketing team.
    • Create offer matrices and support the planning and budgeting process for events, promotions, and telemarketing programs.
    • Effectively identify the difference between play and credit line when sending invites and ensure that top customers are identified and appropriate offers are made.
    • Assist in the development and strategy of all Slot and Table Games events and promotions to ensure that all events are profitable. 
    • Organize and report on information regarding events and promotions for competitor properties.
    • Support the proofing and offer auditing process for email and direct mail campaigns.
    • Support the drop-in approval process for events and promotions when necessary.
    • Communicate event and promotional offerings to Casino Marketing team to ensure they have the tools necessary to drive visitation from players
    • Assist management in the development of strategic plans, budgets, forecasts, ad hoc analysis, and the building of financial models as needed. 
    • Ad hoc projects as necessary.

 

  • Key Processes
    • Act as a liaison between Financial Planning, Brand Marketing, other Relationship Marketing teams and Special Events Operations team to ensure consistency, full disclosure of information, cross-over events participation, and direction.
    • Coordinate project development with Casino Marketing, Special Events, Legal, and Brand Marketing to ensure timelines for invitations and collateral are met.
    • During qualifying periods, ensure that data is run and reviewed prior to delivery to Special Events.
    • Monitor and respond to guest inquiries sent to the department in a timely manner.
    • Assist in proofing direct mail and email campaigns when necessary to ensure accuracy.

 

  • Financial
    • Coordinate with Relationship Marketing the tracking of Direct Mail costs, email deployments, gifts, and event expenses through pro forma and post analysis process.
    • Utilize post-event data and other analysis provided by Finance or Casino Analytics and identify trends, opportunities, and challenges for future planning.

 

  • Consistent and regular attendance is an essential function of this job
  • Performs other related duties as assigned

Additional Duties & Responsibilities:

Additional Duties & Responsibilities:

Additional Duties & Responsibilities:

Minimum Qualifications:

  • Bachelor’s Degree in Marketing or related field is preferred
  • 1-3 years related experience in a casino setting
  • Basic knowledge of Excel and MS Office products
  • Experience with casino/hotel systems preferred
  • Ability to communicate effectively utilizing English, both in oral and written form.
  • Maintain a positive attitude toward work and interface with all guests in a congenial and polite manner
  • Must be able to address stressful situations with clients with dignity and the utmost tact and politeness
  • Have interpersonal skills with focused and attention to detail
  • Maintain a professional, neat and well-groomed appearance adhering to Company appearance standards.

Physical Requirements:

  • Maintain physical stamina and proper mental attitude while dealing effectively with guests, management, team members, and outside contacts while working under pressure and meeting deadlines
  • Withstand various activities such as sitting for long periods
  • Ability to lift or carry a minimum of 20 pounds, unassisted, in the performance of specific tasks assigned


Job Segment: Event Planning, Inside Sales, Telemarketing, Marketing, Hospitality, Sales

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