Manager - Direct Marketing Analysis

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Date: Dec 18, 2018

Location: Las Vegas, Nevada, US

Company: Las Vegas Sands Corp.

Position Overview:

The primary responsibility of the Manager – Direct Marketing Analysis is to oversee the operations of the Marketing Analysis department. This position will also provide marketing analysis, reporting, event profitability and database segmentation in order to improve response rates and profitability of various casino and hotel promotions. All duties are to be performed in accordance with departmental and The Venetian | The Palazzo Casino Resort’s policies, practices, and procedures. 

Essential Duties & Responsibilities:

  • Provide in-depth analysis and revenue tracking of the new and ongoing promotions, incorporating various statistical methodologies (such as logistic regression and cluster analysis) in order to determine the most qualified (profitable) patrons to contact via mailers, telephone calls or email.
  • Manage staff and organize department functions in accordance with company guidelines.
  • Delegate tasks and department assignments or projects, meeting deadlines related to those assignments.
  • Focus on achieving the goals or objectives of the department using available resources (staff and budgetary).
  • Perform ad-hoc analyses on casino and hotel customers, including but not limited to: creating statistical models to help hotel management forecast market mix of future rooms, determine effects of reminder mailers to events, patron invite justification, event and promotion mailing overlap, and profitability of potential appended database variables.
  • Provide input and direction in the development and monitoring of fiscal budgets, division operations and marketing strategies to produce both short term and long-term profitability.
  • Develop staff skills to enhance department effectiveness and manage resources to eliminate excess cost or unnecessary expenditures.
  • Consistent and regular attendance is an essential function of this job.
  • Perform other related duties as assigned.

Additional Duties & Responsibilities:

Company Standards of Conduct

All Venetian | Palazzo Team Members are expected to conduct and carry themselves in a professional manner at all times. Team Members are required to observe the Company’s standards, work requirements and rules of conduct.

Additional Duties & Responsibilities:

Additional Duties & Responsibilities:

Minimum Qualifications:

  • 21 years of age.
  • Proof of authorization/eligibility to work in the United States.
  • Bachelor’s degree in business, hospitality management, statistics, engineering or other analytical fields or equivalent. A Master’s degree is preferred.
  • 5 years of casino industry or statistical analysis experience.
  • Must have extensive knowledge of Microsoft Excel.
  • Extensive experience with large databases or SAS programming or other analytical software.
  • Ability to create and interpret various reports, as well as analyze complicated processes and communicate effectively is essential.
  • Ability to communicate clearly and effectively in English, both in spoken and written form.
  • Must be able to obtain and maintain a Nevada Gaming Control Board registration and any other certification or license, as required by law or policy. 
  • Strong interpersonal skills with the ability to communicate effectively with guests and other Team Members of different backgrounds and levels of experience.
  • Must be able to work varied shifts, including nights, weekends and holidays.

Physical Requirements:

Must be able to:

  • Lift or carry 20 pounds, unassisted, in the performance of specific tasks, as assigned.
  • Physically access all areas of the property and drive areas with or without a reasonable accommodation.
  • Maintain composure under pressure and consistently meet deadlines with internal and external customers and contacts.
  • Ability to interact appropriately and effectively with guests, management, other team members, and outside contacts.
  • Ability for prolonged periods of time to walk, stand, stretch, bend and kneel.
  • Work in a fast-paced and busy environment.
  • Work indoors and be exposed to various environmental factors such as, but not limited to, CRT, noise, dust, and cigarette smoke.

Job Segment: Direct Marketing, Engineer, Developer, Statistics, Marketing, Technology, Engineering, Data

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