Director - Player Development

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Date: Jan 18, 2022

Location: Las Vegas, Nevada, US

Company: Las Vegas Sands Corp.

Position Overview:

The primary responsibility of the Director - Player Development is to drive customer development through prospecting, promotions, events, and additional customer relationship management activity. All duties are to be performed in accordance with departmental and The Venetian Resort’s policies, practices, and procedures. 

Essential Duties & Responsibilities:

  • Focus on driving host productivity through telemarketing, the production, trips booked, new customer development, profitability, and event contribution.
  • Responsible for meeting and achieving all personal and team revenue goals.
  • Focus on development and acquisition of new and existing player trips.
  • Communicate with prospective and existing guests.
  • Aggressively target players primarily (but not limited to) in the United States and Canada, utilizing player development trips, special events, promotions, and SOTs to secure business.
  • Work with other department heads to ensure consistency in the organization's long-term planning.
  • Promote organization in industry trade associations.
  • Develop strategic initiatives to reach key objectives and maintains department focus on strategic player development priorities related to expanding clientele and market share.
  • Assist in the planning of National Marketing objectives, long-range planning, business opportunities, and business development activities.
  • Develop, direct, and implement plans and research projects to improve and expand the organization's strategic market position in player development and to achieve growth and financial profitability.

Additional Duties & Responsibilities:

  • Maintain thorough understanding of the development of a player, and effectively move players to the next level or gain market share through an understanding of the guest’s individual wants or needs. 
  • Respond to the guests’ requests efficiently and ensure their satisfaction and loyalty.
  • Maintain thorough understanding of how and when to offer comps based upon game type and theoretical earning, better styles, estimated player worth, and competitive evaluation, as well as, an understanding of airfare, allowance, discounts and other details as defined in each player’s Summary of Terms (SOT).
  • Aggressively pursue customers with additional focus on Premium Mass and Table Game players.  This includes the ability to convey the terms of all offers and promotions, and effectively secure reservations. 
  • Effectively promote the features and benefits of The Venetian Resort vs. the competition by cold calling.
  • Develop staff skills to enhance department effectiveness and manage resources to eliminate excess cost or unnecessary expenditures. 
  • May serve as “captain” of host team.
  • Safety is an essential function of this job.
  • Consistent and regular attendance is an essential function of this job.
  • Perform other related duties as assigned.

Additional Duties & Responsibilities:

Company Standards of Conduct

All The Venetian Resort Team Members are expected to conduct and carry themselves in a professional manner at all times. Team Members are required to observe the Company’s standards, work requirements and rules of conduct.

Additional Duties & Responsibilities:

Minimum Qualifications:

  • 21 years of age.
  • Proof of authorization/eligibility to work in the United States.
  • High School Diploma or equivalent.
  • Must be able to obtain and maintain a valid Nevada Gaming Control Board registration, Alcohol Awareness (TAM) Card, and any other certification or license, as required by law or policy.
  • 7 years of player development and marketing experience in the gaming industry. 
  • Previous experience with a 5 star/diamond property preferred.
  • Must have verifiable success being proactive in responding to changing market factors.

Minimum Qualifications:

 

  • Strong financial acumen and bottom-line orientation.
  • Must have a thorough understanding of all table game products, ratings, industry terminology, theoretical calculations, competitive insights and knowledge, and an understanding of gaming-related policies and procedures.
  • Must have knowledge of the property and industry and be able to communicate the terms of offers and promotions effectively. 
  • Must be willing to travel and participate in off-site casino-related events.
  • Strong interpersonal skills with the ability to communicate effectively with guests and other Team Members of different backgrounds and levels of experience.
  • Must be able to work varied shifts, including nights, weekends and holidays.

Physical Requirements:

Must be able to:

  • Lift or carry 10 pounds, unassisted, in the performance of specific tasks, as assigned.
  • Physically access all areas of the property and drive areas with or without a reasonable accommodation.
  • Maintain composure under pressure and consistently meet deadlines with internal and external customers and contacts.
  • Ability to interact appropriately and effectively with guests, management, other team members, and outside contacts.
  • Ability for prolonged periods of time to walk, stand, stretch, bend and kneel.
  • Work in a fast-paced and busy environment.
  • Work indoors and be exposed to various environmental factors such as, but not limited to, CRT, noise, dust, and cigarette smoke.


Job Segment: Manager, Business Development, Relationship Manager, CRM, Inside Sales, Management, Sales, Customer Service, Technology

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