Analyst - Casino Optimization

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Date: Feb 14, 2019

Location: Las Vegas, Nevada, US

Company: Las Vegas Sands Corp.

Position Overview:

The primary responsibility of the Analyst – Casino Optimization is to develop metrics, visualizations & reporting to determine best practices and recommend data-driven strategy related to various marketing and operations initiatives. 

All duties are to be performed in accordance with departmental and The Venetian | The Palazzo Casino Resort’s policies, practices, and procedures. 

Essential Duties & Responsibilities:

  • Business Intelligence Reports & Dashboards:
    • Provide analysis and reporting on slot machine & table games performance, labor & scheduling, & casino profitability to improve overall casino profits and efficiency.
    • Analyze effects of machine changes, table games rules & side bets, floor location, market factors & service standards to improve management’s decision-making.
    • Create reports and dashboards to standardize and automate metrics to be shared with corporate marketing peers and property counterparts.
    • Work with various business units and IT to determine specific needs and implement those needs into various analyses.
    • Work with the business to identify pertinent data within existing sources and conduct in-depth audits to ensure their accuracy.
    • Working with the business and IT in identifying and providing access to new & external data sources that enhance reporting and analytics.
    • Developing automated, and in some cases real-time, marketing and casino operations reports and dashboards that help marketers focus on what is important or what are outliers that require action.
    • Deriving insight from the analytics and communicate insight narratives to senior leadership and peers.
    • Training and coaching property counterparts in the full use of the BI tools to maximize its benefit.
    • Maintain a constant pulse on new features within the various BI tools, communicate these features to relevant team members, and enhance our reporting capabilities when applicable.
  • Marketing Strategy & Financials:
    • Create metrics and reporting to better understand direct marketing strategies, guide the team to achieve maximum response rates at optimal reinvestment rates, and to drive engagement and wallet share.
    • Working with marketing and operations business units to incorporate insights into actionable information and reporting.
    • Monitoring results of business initiatives to develop best practices and improvement action plans.
  • Consistent and regular attendance is an essential function of this job.
  • Performs other related duties as assigned.

Additional Duties & Responsibilities:

Company Standards of Conduct

All Venetian | Palazzo Team Members are expected to conduct and carry themselves in a professional manner at all times. Team Members are required to observe the Company’s standards, work requirements and rules of conduct.

Additional Duties & Responsibilities:

Additional Duties & Responsibilities:

Minimum Qualifications:

  • 21 years of age.
  • Proof of authorization/eligibility to work in the United States.
  • Bachelor’s degree in Finance, Economics, Business, or similar fields is required; Master’s degree preferred
  • Must be able to obtain and maintain a Nevada Gaming Control Board registration and any other certification or license, as required by law or policy. 
  • 2 years of experience with producing metrics and analytics is required; experience in the gaming, travel & entertainment industries or marketing is preferred.
  • Experience analyzing slot machine and/or table game performance preferred.
  • Demonstrable experience with data visualization, reporting & dashboarding tools such as TIBCO Spotfire, SAS BI, Tableau, Cognos and/or QlikView is preferred.
  • Demonstrable experience with advanced analytic and programming tools such as Python, R, SAS & Matlab is preferred.
  • Experience with deriving insight from the analytics, and crafting and communicating the insight narrative to senior leadership and peers is preferred.
  • Understanding of the casino customer experience as well as innovative loyalty techniques is preferred.
  • Must manage multiple projects and competing deadlines, and be very detail-oriented and organized.
  • Must impact the multiple properties and work across multiple departments, as well as with third parties and guests.
  • Strong interpersonal skills with the ability to communicate effectively with guests and other Team Members of different backgrounds and levels of experience.
  • Must be able to work varied shifts, including nights, weekends and holidays.

Physical Requirements:

Must be able to:

  • Lift or carry 20 pounds, unassisted, in the performance of specific tasks, as assigned.
  • Physically access all areas of the property and drive areas with or without a reasonable accommodation.
  • Maintain composure under pressure and consistently meet deadlines with internal and external customers and contacts.
  • Ability to interact appropriately and effectively with guests, management, other team members, and outside contacts.
  • Ability for prolonged periods of time to walk, stand, stretch, bend and kneel.
  • Work in a fast-paced and busy environment.

Job Segment: Developer, System Administrator, Business Intelligence, Direct Marketing, Technology, Marketing

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